Feedlot Magazine Editorial Calendar 2018

FEED•LOT's goal is to provide educational articles that are brief and easy to read, fitting in to the tight schedule of today’s cattlemen. Our editorial content focuses on all segments of the beef industry — cow/calf, stocker & feedlot — in every issue. Topics
include:

NUTRITION
feedlot feeding • pasture supplementation • requirements for breeding & calving • minerals
feed storage • feed for replacement breeding stock • sick pen nutrition • grazing • silage

CATTLE MARKET ECONOMICS & BUSINESS MANAGEMENT
retained ownership • risk management • marketing programs • sales considerations
imports & exports • international marketing • supply & demand • tax considerations

AGRICULTURAL EMPLOYEE MANAGEMENT
scheduling • personnel management • benefits • quality employees • training • safety • recruiting

LIVESTOCK HEALTH
vaccinations • treatment protocols • parasite management • seasonal health problems • implants
calving • weaning • processing strategies • animal health programs • disease & illness • prevention

NEW TECHNOLOGY
new products • scientific research • DNA research & implementation • animal ID

FACILITY MANAGEMENT
pen & equipment maintenance • facilities & fencing • storage • feed distribution
lagoons environmental quality & concerns • facility design • shades & sprinklers
feed bunks & water troughs

Our editorial schedule is largely seasonal, focusing on timely topics important to the livestock
industry. Every issue includes articles relevant to cattlemen’s concerns at that time of year.

All ads should be submitted electronically. We can accept ads built with QuarkXpress, Illustrator, or PDF (press quality) files. Please call if you want to send an ad in another form. Please be sure to include all graphics and fonts used in the ad. We can accept your ad on a CD, DVD, or electronically submitted. Ads can be Uploaded to our website. For Information on how to FTP Advertisements, Click Here. For ads under 10 MG, you can e-mail to feedlot@st-tel.net

Sales Office, Personnel and Mailing Instructions

Questions and help in planning your media schedule in Feedlot:

National Sales

J.L Farmakis Inc.
Bob Brunker
Phone: 816-746-8814
Mobile: 816-520-3448
bob@farmakis.com

Regional Sales

Greg Strong, Publisher
P.O. Box 850, Dighton, KS 67839
Phone: (800)747-7575
Mobile: (620)397-3544
E-Mail: bigguy@st-tel.net
www.feedlotmagazine.com

All insertion orders, copy materials and all correspondence regarding production should be sent to:
Annita Lorimor, General Manager
P.O. Box 850, Dighton, KS 67839
Phone: (800)798-9515
Phone: (620)397-2838 Fax: (620)397-2839
E-Mail: feedlot@st-tel.net

The editor assumes no responsibility for unsolicited manuscripts and photographs.
Publisher reserves the right to reject advertising matter.

Billing Information

Agency commission, 15%, not including advantage advertising.

Billing on first day of magazine mailing.

Terms: Net 10 days from invoice date. Add 3% to invoice if paying with Visa/MC Discover or American Express.

Advertising Rates

Effective January, 1, 2018

Page Size Dimensions 1x 8x 12x 16x 24x
2 Page Spread** 15” x 10” $6,414 $5,932 $5,900 $5,869 $5,808
2 Page Spread w/bleed* 16” x 10-3/4” 6,414 5,932 5,900 5,869 5,808
Page** 7” x 10” 3,206 2,967 2,951 2,935 2,904
Page w/bleed* 8” x 10-3/4” 3,206 2,967 2,951 2,935 2,904
2/3 Page** 4-1/2” x 9-3/4” 2,342 2,102 2,071 2,038 1,998
1/2 Page Island** 4-1/2” x 7-1/2” 1,990 1,838 1,793 1,747 1,660
1/2 Page Horizontal 7” x 4-7/8” 1,683 1,557 1,549 1,541 1,523
1/2 Page Horizontal w/bleed* 8” x 5-1/2” 1,683 1,557 1,549 1,541 1,523
1/2 Page Vertical 3-3/8” x 9-3/4” 1,683 1,557 1,549 1,541 1,523
1/2 Page Vertical w/bleed* 3-3/8” x 10-3/4” 1,683 1,557 1,549 1,541 1,523
1/3 Page Horizontal 7” x 3-1/4” 1,219 1,126 1,122 1,117 1,103
1/3 Page Vertical 2-1/8” x 9-3/4” 1,219 1,126 1,122 1,117 1,103
1/3 Page Square 4-1/2” x 4-7/8” 1,219 1,126 1,122 1,117 1,103
1/4 Page Vertical 3-3/8” x 4-7/8” 899 830 827 823 812
1/4 Page Horizontal 4-1/2” x 3-3/8” 899 830 827 823 812
1/6 Page Vertical 2-1/8” x 4-7/8” 634 588 584 581 572
1/6 Page Horizontal 4-1/2” x 2-1/4” 634 588 584 581 572
1/8 Page Vertical 2-1/8” x 3-5/8” 488 453 451 448 444
Column Inch 2-1/8” x 1” 176 165 164 163 162

*Ad Size represents magazine trim size, add 1/8" bleed on all sides
**Only ad on page
SWOP printing standards recommends no copy within 1/4" of trim

Circulation

Character of Circulation: Qualified recipients are owners, managers, veterinarians and other technical or supervisory personnel of beef cattle operations in the United States and Australia who:

  • Feed 500 or more head annually on grains and concentrates.
  • Maintain an inventory of 500 or more beef cows.

Feed-Lot Magazine is an audited publication. Email feedlot@st-tel.net for a copy of our BPA Circulation statement.

Advantage Ad Section

Dimensions
1x
8x
1/2 Page Island
$1,364
$1,261
1/2 Page
$1,152
$1,123
1/3 Page
832
758
1/4 Page
616
558
1/6 Page
432
395
1/8 Page
333
303
Col. Inch
119
109

All prices are net

Maximum Ad size 1/2 page island B/W only


Size Advantage Ad Dimensions
1/2 page Island 4-1/2"x 7 1/2"
1/2 page Horizontal 7 "x 4 7/8"
1/3 page Horizontal 7"x 3 1/4"
1/3 page Square 4 1/2"x 4 7/8"
1/4 page Horizontal 3 3/4"x 4 7/8"
1/4 page Vertical 4 1/2"x 4 7/8"
1/6 page Horizontal 4 1/2"x 2 1/4"
1/6 page Vertical 2 1/8"x 4 7/8"
1/8 page Vertical 2 1/8"x 3 5/8"
Column Inch 2 1/8"x 1"

Color Rates

Black Plus one standard color: $388
Black plus two standard colors: $454
Black plus three standard colors (or four color process): $665
1/2 Page or less four color process: $333

Cover Rates

Call for pricing and availability.

Bleed

Minimum size for four color bleed ad is, 1/2 page or larger. No charge for bleed.

Inserts

Preprinted material may be furnished, or arrangements can be made with publisher for quality printing at competitive rates.

Mechanical specifications and delivery dates must be obtained from the publisher.

Advertiser is requested to submit sample of insert or dummy for publisher's approval at least 2 weeks prior to closing date

Rates: For insert prices, please call:
Sales: 800-747-7575
Office: 800-798-9515

General Rate Policy

  • Rates and conditions given in this rate card are subject to change without notice.
  • Orders beyond 6 issues at rates then prevailing.
  • Contracts, orders or copy instructions containing conditions which conflict with publisher's policies will not be considered binding on the publisher.
  • Orders containing incorrect rates will be regarded as clerical errors will be billed at current rates.
  • Editorial style copy will carry label "Advertisement".
  • No fraudulent or misleading advertising accepted. Copy subject to publisher's approval.
  • The publisher may reject any advertising and an advertisement may be rejected at any time.
  • No rebate for errors arising from the wrong insertion or omission of key numbers.
  • It is understood and agreed that all orders must conform with the conditions set forth in this rate card, and that we reserve the right to eliminate from all orders any clauses that do not comply.
  • Advertisers and advertising agencies assume liability for all content (including text, representation and illustrations) of advertisements printed, and also assume responsibility for any claims arising against the publisher.
  • Publisher is not liable for delays in delivery and/or non-delivery in the event of an Act of God, action by any governmental or quasi-governmental entity, fire, flood, insurrection, riot, explosion, embargo, strikes (whether legal or illegal-labor), material shortage, transportation interruption of any kind, work slowdown, or any condition beyond the control of publisher affecting production or delivery in any manner.
  • Minimum depth advertisements: 1 column, 1 inch: 2 columns, 2 inches: 3 columns, 3 inches.
  • Advertiser and advertising agency are jointly and severally liable for payment. Contracts, insertion orders. Purchase orders, etc. containing sequential liability clauses will not be accepted.

Mechanical Requirements

We request that all ads be submitted electronically. We accept ads built with QuarkXpress, Pagemaker, Illustrator, and Press Quality PDF files. Please include all graphics and fonts used. Ads can be e-mailed to feedlot(at)st-tel.net, or sent via FTP. For Information on how to FTP Advertisements, Click Here.

Ads may be submitted by email to feedlot@st-tel.net.

Book trim: 8" x 10-3/4". See advertising rates for sizes and dimensions.

Full page bleed specifications: 8-1/4" x 11-1/4"

Printing: Web Offset

Binding: Saddle stitch.

All spreads should be prepared for split pages.

Issuance, Closing and Cancellation Dates

Issue Closing Date
February January 12, 2018
March February 16, 2018
April/May March 16, 2018
June – Parasite and Pest Control Issue May 04, 2018
August July 13, 2018
Sept/Oct August 10, 2018
November October 12, 2018
December - Industry and Innovation Issue November 02, 2018

Mechanical same day as closing.

Cancellations or changes not accepted after closing date. (Cover and insert cancellations cannot be accepted on less than 60 days notice preceding publication date.) Call regarding late placement and material deadlines. We will accommodate advertisers as much as possible.

Special Services

Addressing and mailing services available.

Mailing by county, zip code or state.

Reader reply service. Commercial display advertising only.

When publisher must provide art work, extra copy work, halftones or color separations, advertiser will be billed at cost.

To obtain proofs when necessary, copy must be received at least 7 days before closing date. Changes and corrections to publisher by closing date.

Old materials will be destroyed one year after insertion unless shipping instructions are supplied to publisher.

Web Page Banner Advertising and Web Design

Several different sizes and styles of Banner and Button Ads are available
for our web site and Feedlot eNews.

Web Prices

Pixel Size Per Month
995 x 100 $480.00
160 x 600 460.00
125 x 240 260.00
468 x 60 204.00
300 x 300 342.00
125 x 125 133.00
Video Placement 474.00

eNewsletter

Pixel Size Per Week
563 x 57** $499.00
160 x 600 $474.00
125 x 240 263.00
468 x 60 263.00
125 x 125 126.00
Video Placement 474.00

Web Site Design:

Call for pricing and availability.

Website Ads – Accept flash*, jpeg, and gif files – For Feed•Lot tracking do not embed url address in flash. eNewsletter – Accept jpeg and gif static files only.
**Image may be scaled to fit.

*Some mobile devices will not display flash ads.
Feed-Lot Magazine is an audited publication. Email feedlot@st-tel.net for a copy of our BPA Circulation statement.

Our Mission Statement: To provide readers with the most up-to-date information on the beef industry in concise, easy-to-read articles designed to increase overall awareness among the feedlot community.