Beef Checkoff Hosts Media Training Workshop for Dietetic Interns

AMES, IA – The Iowa Beef Industry Council (IBIC) provided a media training workshop to twenty-five dietetic interns and students at Iowa State University in Ames on February 21 and at the University of Iowa on February 22 in Iowa City.  The training provided an opportunity for professional development in media communications and beef nutrition research to interns and students who will become registered dietitians.

Topics covered in the training included media tips and skills, food demonstration tips, beef nutrition update and individual mock interviews on the benefits of optimal protein intake. The media training was conducted by Ryan Goodman, Director of Grassroots Advocacy and Spokesperson Development at the National Cattlemen’s Beef Association, a contractor through the Beef Checkoff Program. In addition, Iowa beef farmer Laura Blomme from Iowa County presented about beef production on their family farm operation.

“Dietitians are a trusted source for nutrition and health information,” said Rochelle Gilman, RD, Director of Nutrition and Health for IBIC. “The training will help enhance media and communication skills for these health professionals, to provide effective nutrition and food messages using media.”

Prior to the trainings, a pre-survey determined that the interns had questions about beef’s nutrition and how beef is raised. After the trainings, a post-survey showed a positive change in attitudes and knowledge about beef’s nutritional benefits. The interns felt that the training prepared them to communicate nutrition and health messages to consumers using media. They also agree that they will be recommending beef as often as other proteins in their future careers.

The purpose of the beef checkoff’s outreach to health professionals is to provide credentialed health professionals, like dietitians, new science-based information about the nutrition and health benefits of beef.  Dietitians can have a positive influence with beef by making recommendations regarding beef’s role in a healthy diet to patients on a daily basis.

The media training workshop for dietetic interns was funded by the National Beef Checkoff Program and the Iowa State Beef Checkoff Program. For more information, visit

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