Beef Market Price Dynamics

By: Derrell S. Peel, Oklahoma State University Extension Livestock Marketing Specialist

Retail beef prices will continue adjusting down in 2017 due to retail market dynamics and continued growth in domestic beef consumption this year.  The most recent All Fresh retail beef prices in November were $554.20/cwt., down 7.5 percent from one year earlier.  All Fresh retail beef prices peaked in July, 2015 and have decreased 9.8 percent from the peak through November, 2016.

The average monthly price decrease since the peak has been 0.6 percent per month but the rate of decrease accelerated in the fourth quarter (Q4) of 2016.  November All Fresh beef prices were down 1.7 percent from October following a 1.9 percent monthly decrease in October from September.  A faster decrease is not surprising given the jump in beef consumption in Q4 of 2016.  Fourth quarter beef production was up a projected 8.3 percent year over year and, when adjusted for fewer beef imports and increased beef exports, resulted in a projected 6.5 percent increase in per capita retail beef consumption compared to Q4 of the previous year.  Sharply higher Q4 beef production in 2016 contributed to a projected annual increase in per capita beef consumption of 3.1 percent for the year.

Beef production is forecast to increase year over year by 3.5-4.0 percent in 2017 leading to an expected increase in consumption of 1.3 percent year over year.  The consumption increase on a quarter by quarter basis will be relatively modest compared to the sharp jump in domestic consumption in late 2016.  The current projection for 2017 domestic beef consumption hinges on the projection for total beef production as well as continued improvements in the net beef trade balance.  Increased beef consumption may be interpreted by some as better beef demand while lower retail prices might suggest lower beef demand.  In reality, it is the magnitude of retail price adjustments relative to increased consumption that defines the level of beef demand.  In general, lower retail prices in the face of increased beef supplies are the expected response for a given level of demand.  However, other factors such as pork and poultry prices and macroeconomic conditions may shift beef demand.

The fact that retail beef prices will be lower in 2017 does not inevitably imply additional pressure on cattle prices.   The dynamics of retail price adjustments are slower than for cattle and wholesale beef markets.  This is true for both price increases as well as decreases.  For example, from early 2013, calf prices increased nearly 80 percent to a monthly peak in November 2014.  All Fresh retail beef prices did not peak until eight months later in July 2015 having increased just over 25 percent from early 2013 levels.  Likewise cattle prices have adjusted down more and faster whereas retail beef prices have adjusted less and more slowly.  This is because, not only is it typical for retail prices to adjust more slowly, but also because retail prices began adjusting down eight months after peak cattle prices.  Even if beef supplies were unchanged in 2017 we would expect retail beef prices to continue adjusting for several more months.  Of course, total beef supplies are expected to increase in 2017 and overall market price pressure will depend critically on both domestic and international demand for U.S. beef in 2017.


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