Beef News


The 52nd Annual Beef Improvement Federation Symposium — Online will be hosted the week of June 8 starting at noon CDT each day. The conference will be hosted on the Zoom webinar platform. Online registration is now open at The Beef Improvement Federation (BIF) board of directors, along with the Florida 2020 BIF Research Symposium and…

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Merck Animal Health and American Hereford Association Announce Five-Year Educational Partnership

Program to support education, leadership and research initiatives MADISON, N.J., May 14, 2020 – Merck Animal Health (known as MSD Animal Health outside the United States and Canada) announces its five-year partnership with the American Hereford Association (AHA) to educate members and cattle producers on the importance of animal health programs in maximizing cattle’s genetic…

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Beef Consumers Seek Transparency, Brand Trust

Courtesy of American Hereford Association Understanding what motivates consumers in their beef purchases.KANSAS CITY, Mo. — Before grocery store shelves were laid bare in the early days of the ongoing pandemic, food researcher Anne-Marie Roerink of 210 Analytics released findings from an annual study of meatcase trends and consumer behavior. She shared what she learned with…

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THE BEEF CHECKOFF: The Truth Is in Plain Sight

By : Greg Hanes, CEO, Cattlemen’s Beef Board We’ve never seen anything like this current beef situation; actually, in our lifetimes, we have never seen an economic situation like this that’s affected every industry, including ours. All aspects of the economy are reeling, and yet beef producers continue to be a strong, resilient breed who…

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Meat packing plants are forced to stay open. But do workers have to show up?

The federal government has ordered meat packing and processing plants to remain open during the coronavirus pandemic, despite COVID-19 outbreaks in several facilities nationwide. (Photo by Iñigo De la Maza on Unsplash) Writer : Joseph PaulSource : James B. DworkinCourtesy of Purdue University WHAT: The federal government has ordered meat packing and processing plants to remain open…

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