Marketing

Billion With A “B”

Angus producers knew they could create a brand of beef that would sell millions of pounds in a year. But more than a billion? Let’s not get carried away, the organizers would have said. Yet upon reflection, some might have wondered. That year has come and gone now. The Certified Angus Beef® (CAB®) brand’s 38th fiscal year (FY) ending Sept. 30 carved a spot in history…

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Costco Expansion Provides Even Greater Momentum For U.S. Beef In Korea

U.S. beef has been rapidly building momentum in South Korea, and received a further boost this week as Costco officially began converting its imported chilled beef selection from Australian beef to 100 percent U.S. product. The move follows a multi-year effort by the U.S. Meat Export Federation (USMEF) to persuade store managers that sales of U.S. beef – a popular item at Costco – would match…

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Oklahoma Quality Beef Network: 2016

By: Gant Mourer, Oklahoma State University Beef Quality Enhancement Specialist The Oklahoma Quality Beef Network (OQBN) was established to aid producers in taking advantage of “value added” marketing opportunities in Oklahoma. To be able to accomplish this mission a clear line of communication is needed to all segments of the beef industry. OQBN is that communication system and it also is an educational tool where all cattle…

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The Markets

By: Brenda Boetel, Professor, Department of Agricultural Economics, University of Wisconsin-River Falls Futures ended last week down. April live cattle prices were down $2.47, while March feeder cattle contract was down $1.50.  Technical signals for the live cattle futures appear to indicate a significant decrease in price is looming.  Cash markets were firmer at $120, up $1 based on tight supplies of market-ready cattle.  Weaker boxed beef…

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Succession Planning: Brining Others Into The Fold Economically

By: Mark Battersby It’s an industry-wide problem, how to help those interested in agriculture and provide affordable opportunities for those already in the field? Jobs are reportedly abundant but the price of entry is, after all, extremely high with land and equipment prices at the top of the list. With outright purchases unaffordable, trading an ownership interest for services performed is an age-old method of helping…

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