Meet Chuck Knows Beef

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The newest addition to the “Beef. It’s What’s for Dinner” brand family, Chuck Knows Beef, will be on display November 29 at the KLA Convention in Wichita. Season Solorio, senior executive director of brand marketing for NCBA, a contractor to the beef checkoff, will demonstrate Chuck Knows Beef during the Consumer Trends Forum, sponsored by the Kansas Soybean Commission.

Powered by Google Artificial Intelligence, Chuck is the consumer’s guide to all things beef, including recipes, cooking tips, cut information and more. The launch for Chuck Knows Beef was October 3.

Chuck can help answer consumer questions with customized responses based on content from As questions are asked, Chuck is updated and improved to provide the best answers and user experience. It is accessible through both mobile devices and desktop. Consumers can simply click on the banner on the home page, or go directly to

Registration and hotel information for the KLA Convention is available here.

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