Merck Animal Health Launches Beef Sustainability Calculator App
MADISON, N.J., Sept. 27, 2016 – Merck Animal Health is pleased to announce the launch of a new app, the Meat Sustainability Calculator, which is designed to help producers, suppliers and others in the food chain better understand how the beef production systems and technologies they use impact the environment. The app was created in partnership with Jude Capper, Ph.D., an independent sustainability consultant. Data from peer-reviewed journals was utilized to establish a standard of the environmental impact of North American beef production practices.
The app enables users to evaluate their own impact on sustainability by comparing their results to the North American average. Producers and suppliers can compare on a per-head-of-cattle scenario, while food service members or retailers can assess based on amount of beef produced or purchased.Users simply enter the number of cattle they desire to evaluate, or the pounds or kilograms of beef they will be supplying or purchasing. Next, they select various production technologies to determine how they impact sustainability. By comparing individual results to industry benchmarks, individuals can identify opportunities to improve the sustainability of their operations through things such as water usage and land management.
“We are excited about this app, as it is unique to the industry – helping those in the beef supply chain realize the impact of their current production methods,” said Jennie Hodgen, Ph.D., Senior Account Manager, Veterinary and Consumer Affairs Team, Merck Animal Health. “Regardless of a person’s role in the chain, the calculator helps assess an operation’s greenhouse gas emissions, as well as water and land usage. Armed with this data, users can be more mindful of their environmental footprint by making a conscious effort to use fewer natural resources to raise healthy animals.”
The app is available for download on tablets and iPads in both the Apple and Android app store.
About Merck Animal Health
For 125 years, Merck has been a global health care leader working to help the world be well. Merck Animal Health, known as MSD Animal Health outside the United States and Canada, is the global animal health business unit of Merck. Through its commitment to the Science of Healthier Animals™, Merck Animal Health offers veterinarians, farmers, pet owners and governments one of the widest range of veterinary pharmaceuticals, vaccines and health management solutions and services. Merck Animal Health is dedicated to preserving and improving the health, well-being and performance of animals. It invests extensively in dynamic and comprehensive R&D resources and a modern, global supply chain. Merck Animal Health is present in more than 50 countries, while its products are available in some 150 markets. For more information, visit www.merck-animal-health.com or connect with us on LinkedIn and Twitter at @MerckAH.