Research Says Meat Shortages Changed Consumer Shopping Behavior

Source : Texas Cattle Feeders Association

Recent research conducted by Menu Matters on behalf of the advertising and PR firm Charleston Orwig found that empty retail beef cases during the height of the pandemic created consumer angst about the food supply.

Data showed Gen Xers, as well as consumers in New England and south-central regions of the U.S. to be the most concerned. Though the media often focuses on safety concerns related to restaurant visits, nearly 75% of consumers are concerned about catching the coronavirus when grocery shopping. This explains the uptick in consumers using delivery and pick-up methods. The good news from this research — more than half of consumers surveyed still trust farmers a great deal or completely — and overall trust in farmers is 87%.

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