Checkoff featuring U.S. Beef in Middle East
U.S. beef exports set a record in 2013. And while Asia remains a strong center of demand for U.S. beef, you may be surprised to learn that countries in the Middle East are also key export customers.
Idaho and California beef producer Kim Brackett, Chair of the Cattlemen’s Beef Board, said over 80,000 poeple attended a food show in Dubai, where the Checkoff featured U.S. beef. “The growth potential in the United Arab Emirates is amazing. It’s tremendous. And a lot of the folks that come here, tourists and business tourism, they all focus on wanting that U.S. steak. And that’s the muscle meats that we’re trying to move. So I think this a tremendous market for U.S. beef and we need to continue to expand this as much as we can.”
Though competition for proteins is fierce, the U.S. Meat Export Federation and the Beef Checkoff is working to grow the market for U.S. beef in Dubai and other Middle Eastern companies.
“It’s continuing to evolve, but with the projected growth that they’re saying that we’re going to see here in the Middle East, this is definitely a market that we need to be cognizant of and we need to be a part of. And I think that we are with, with the people that we have here and MEF,” said Mark Jagles, U.S. Meat Export Federation Chair.
Montana producer Wes Plummer also attended and said, “I just wish any local producers that are hesitant at all about the Checkoff, I mean, if they could come to one of these shows and see how this sells our U.S. beef, it’s just a true eye opener.”
The export market returns nearly $245 per head of U.S. beef.