Kent Nutrition Group launches NutriVantage® Nutrition Optimizer® for beef

Research shown to help increase dry matter intake and average daily gain


Muscatine, Ia. January 30, 2019 – Kent Nutrition Group (KNG) is proud to offer a line of supplements for beef cattle  NutriVantage® Nutrition Optimizer®  a research-driven, unique blend of natural ingredients, vitamins and minerals that impact cattle performance at every stage. For more than a decade, the species-specific formulas have been developed and field tested at the Kent Product Development Center near Muscatine, Ia. These trials have shown up to a 10 percent increase in dry matter intake (DMI) and up to one-quarter pound increase in average daily gain.

“Dry matter intake is a critical factor for cattle performance, particularly for receiving cattle, and is important to help maintain cattle health,” said Dr. Brandon Koch, Ph.D., beef nutritionist, Kent Nutrition Group. “Our research and field trials have found that incorporating our NutriVantage® for beef into diets, can result in up to a ten percent increase in DMI. These results have also been seen during times of heat and humidity, when cattle typically reduce their level of intake or even go off feed.”

KNG trials and field studies have shown significant results in supporting a healthy rumen environment, improving feed efficiency and helping reduce retreatments. Ultimately, NutriVantage for beef has the potential to positively impact return on investment for beef producers. 

“Kent Nutrition Group is excited to offer the beef industry our exclusive feed supplement, NutriVantage for beef,” said Teri Walsh, KNG’s beef product manager. “The research that our Ph.D. nutritionists have conducted has shown positive results at every stage of beef production – from calves to feeders to the breeding herd. This feed supplement can help optimize overall performance and ultimately, impact the producer’s bottom line. ”

NutriVantage for beef formulas are made with exclusive nutritional components, including organic macromolecules, trace minerals, antioxidants and chelating agents that provide optimal nutritional supplementation to the animal’s digestive tract. NutriVantage for beef is available as a feed supplement and in select products featuring the NutriVantage logo.

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