Merck Sustainability App
Merck Animal Health is pleased to announce the launch of a new app, the Meat Sustainability Calculator, which is designed to help producers, suppliers and others in the food chain better understand how the beef production systems and technologies they use impact the environment. The app was created in partnership with Jude Capper, Ph.D., an independent sustainability consultant. Data from peer-reviewed journals was utilized to establish a standard of the environmental impact of North American beef production practices.
The app enables users to evaluate their own impact on sustainability by comparing their results to the North American average. Producers and suppliers can compare on a per-head-of-cattle scenario. Users simply enter the number of cattle they desire to evaluate. Next, they select various production technologies to determine how they impact sustainability. By comparing individual results to industry benchmarks, individuals can identify opportunities to improve the sustainability of their operations through things such as water usage and land management. The app is available for download on tablets and iPads in both the Apple and Android app store.